With all the digital options out there I’ve been hearing some people talk about how it’s the only way to go. I don’t think so. Today’s local market is split and because of that you should have a strong broadcast presence backed by a stable pillar of digital media. You really should be focusing on how you can leverage the materials you make for broadcast and turn them into digital content. Or vice versa.

you should have a strong broadcast presence backed by a stable pillar of digital media

These days people are looking at you everywhere. You get them passively on broadcast and with some interaction on digital. Use one to funnel to the other.

Did you shoot a TV ad? Post it on digital, post an extended cut version, or even the outtakes. Make what you do, work in multiple locations, it’s cost effective….and just…effective.
And that’s my minute.

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